Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Each day we’ll buttonhole an advertising and media exec to find out their thoughts on Cannes and why everyone in these worlds congregate here in June. Our first participant: Edelman global chief strategy officer Glenn Engler.
How many Cannes have you been to?
This is the third.
How do you justify it to yourself and those back home?
You go where the clients and partners are.
What’s been your weirdest Cannes moment?
Watching the Gutter Bar from afar.
What’s your secret place in Cannes?
There’s a gelato place near the harbor. It’s away from the craziness.
How many meetings do you have planned this week?
12 so far.
What do you think of how prominent ad tech has become here?
Do I have to answer that one?
What’s one party or event you’re looking forward to?
I’m looking forward to the one I don’t know about yet. There’s always one that just pops up and you end up meeting great people.
What’s the worst part about Cannes?
The lines. You wonder when it jumps the proverbial shark like SXSW.
What’s your estimate on your rosé intake for the week?
Not a ton. I’d say one one-hundredth of the average. I’ll have Heineken, though. They’re a client.
More in Marketing
How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Adopting generative AI and synthetic audiences, Kind North America’s marketing overhaul is cutting creative time and shifting agencies into strategic partners.
As would-be buyers and critics circle, WPP’s siege mentality deepens
The London holding company is beset by challenges and critics. A bunker philosophy and pushback may be emerging in response.
‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
The platform is using the tournament’s draw as an early proving ground for a broader strategy to reassert its creator content around live events.