Only a few spots left to join us for AI Marketing Strategies

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others

SECURE YOUR SEAT

Cannes Questionnaire: Edelman’s Glenn Engler

IAS-Cannes_banner

Each day we’ll buttonhole an advertising and media exec to find out their thoughts on Cannes and why everyone in these worlds congregate here in June. Our first participant: Edelman global chief strategy officer Glenn Engler.

How many Cannes have you been to?
This is the third.

How do you justify it to yourself and those back home?
You go where the clients and partners are.

What’s been your weirdest Cannes moment?
Watching the Gutter Bar from afar.

What’s your secret place in Cannes?
There’s a gelato place near the harbor. It’s away from the craziness.

How many meetings do you have planned this week?
12 so far.

What do you think of how prominent ad tech has become here?
Do I have to answer that one?

What’s one party or event you’re looking forward to?
I’m looking forward to the one I don’t know about yet. There’s always one that just pops up and you end up meeting great people.

What’s the worst part about Cannes?
The lines. You wonder when it jumps the proverbial shark like SXSW.

What’s your estimate on your rosé intake for the week?
Not a ton. I’d say one one-hundredth of the average. I’ll have Heineken, though. They’re a client.

More in Marketing

Should brands swerve, or steer as F1’s U.S. viewership slows?

Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?

Inside the complex anatomy of agency AI bills

From AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.

Perplexity is betting big on creators

AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.