Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Each day we’ll buttonhole an advertising and media exec to find out their thoughts on Cannes and why everyone in these worlds congregate here in June. Our first participant: Edelman global chief strategy officer Glenn Engler.
How many Cannes have you been to?
This is the third.
How do you justify it to yourself and those back home?
You go where the clients and partners are.
What’s been your weirdest Cannes moment?
Watching the Gutter Bar from afar.
What’s your secret place in Cannes?
There’s a gelato place near the harbor. It’s away from the craziness.
How many meetings do you have planned this week?
12 so far.
What do you think of how prominent ad tech has become here?
Do I have to answer that one?
What’s one party or event you’re looking forward to?
I’m looking forward to the one I don’t know about yet. There’s always one that just pops up and you end up meeting great people.
What’s the worst part about Cannes?
The lines. You wonder when it jumps the proverbial shark like SXSW.
What’s your estimate on your rosé intake for the week?
Not a ton. I’d say one one-hundredth of the average. I’ll have Heineken, though. They’re a client.
More in Marketing
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Agencies find AI overuse is leading to brief bloat
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.
After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media
The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in.