Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Here’s a round-up of some of the digital efforts that have rolled out in the past week.
Skype Prepares $12 Million Campaign Launch
Skype is preparing to launch a digital campaign in the U.S. with the goal of educating consumers about all of the ways Skype allows them to have more human communications, according to MediaPost.
Mothers Will Get the Glory in P.&G.’s Campaign
Procter & Gamble, the world’s largest advertiser, will announce its new campaign — its biggest ever — called, “Thank You, Mom,” focusing on thanking mothers of Olympians and would-be Olympians around the world, according to the New York Times.
Garnier Pure Active teases with ‘Bust Blackheads’ digital campaign
Skincare brand Garnier Pure Active has unveiled its teaser campaign on digital media for its campaign “Bust BlackHeads,” according to Best Media Info.
Digital Campaign of the Week: WWF
The wildlife charity has launched a global digital campaign to promote its WWF Earth Hour, according to Third Sector.
USA Launches First Global Marketing Campaign to Attract International Travelers
Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow.
Birds Eye Voila Rewards Fans With New Digital Campaign
Birds Eye Voila, a portfolio brand of Pinnacle Foods Group LLC, is ramping up social and digital media efforts this spring with the launch of its new digital advocacy hub at birdseyevoila.com.
More in Marketing
Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.
Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign
Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.
Here are the questions on advertisers’ minds after the DoorDash-Instacart deal
DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement.