Brands Tweet the Darndest Things

Ever read a brand’s tweet and think, “Huh?” Here are this week’s examples of brand tweets that are not very well thought out.

Tom, our copy editor, would not let a tweet with a typo past the front door! Proof tweets before posting!

Someone want to explain this to me? I’m thinking this post didn’t get much engagement.

Because people want to get up at 8 a.m. on Saturdays, right?

Not sure what Jane Austen’s “Pride and Prejudice” has to do with Zales. Relevance is key, but Zales must have forgotten.

More in Marketing

Google’s World Cup brand counterattack highlights shifting search behavior

The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.

The hunt for a post-LiveRamp successor is already underway

Prospects are less interested in replicating LiveRamp than securing identity, data and infrastructure.

Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.

At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.