Lock in a year of Digiday+ for 35% less. Ends June 5.
Ever read a brand’s tweet and think, “Huh?” Here are this week’s examples of brand tweets that are not very well thought out.
Tom, our copy editor, would not let a tweet with a typo past the front door! Proof tweets before posting!
Someone want to explain this to me? I’m thinking this post didn’t get much engagement.
Because people want to get up at 8 a.m. on Saturdays, right?
Not sure what Jane Austen’s “Pride and Prejudice” has to do with Zales. Relevance is key, but Zales must have forgotten.
More in Marketing
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
OpenAI turns on cost-per-action ads inside ChatGPT
Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.