“Real-time marketing” is all the rage, to an unfortunate degree in some instances. But a few brands are actually doing a decent job of making themselves relevant in the lead-up to Halloween. As always, this type of content will have some users rolling their eyes, but others seem genuinely entertained by it.
Here are a few of the brand tweets getting some well-deserved buzz this afternoon:
Oreo
Oreo has been hitting Twitter hard today, posting Vine video reenactments of famous horror movie moments starring its famous round cookies. This scene from “The Exorcist” was causing buzz early this afternoon, alongside others it posted this week (most notably this “Shining” spoof).
Tide
Like Oreo, Tide has been posting Vine homages to movies, featuring its iconic orange bottles as characters. This morning it borrowed a scene from “The Shining,” a popular choice this week, and invited fellow P&G brand Downy to come play with it “forever and ever and ever…”
Downy
Downy responded in kind, reenacting the famous “Here’s Johnny!” scene with a bottle of its product instead of Jack Nicholson’s head.
FedEx
Meanwhile, shipping company FedEx wanted to ensure Twitter users that it has their zombie apocalypse survival kit ready to ship.
More in Marketing
How brands are growing episodic creator partnerships to reach a younger audience
The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds.
CourtAvenue’s latest acquisition dives into the world of bots — the less evil kind
Bots Crew sets up custom conversational AI solutions for enterprises, aka bot-driven chat functions, for a range of companies, and will join the CourtAvenue Collective.
Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback
It’s not a political issue, marketers and agency execs say, but a cultural shift. Marketers and agency execs believe there’s a balancing of the scales, a recalibration, going on that will see some brands letting loose, going for the humor and sex appeal that had been out of favor.