Digiday Publishing Summit: Prices rise Aug. 5
Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
Brands and publishers have been jumping on the “Star Wars” bandwagon in droves since the extended trailer was released on Monday. Turns out glomming onto a 40-year-old franchise is an easy way to make a buck. So we rounded up our three favorite examples of brands and publishers rolling out products for Jedi fans.
Trending in
Most Read
More in Marketing
How tariffs have upended the back-to-school season
August 1, 2025
Consumers are more concerned about finding the best deal than they were a year ago, according to recent consumer surveys.
As YouTube Shorts reaches 200 billion views, advertisers increase their investment
August 1, 2025
In Q2 2025, Shorts averaged over 200 billion daily views, and ad dollars typically follow attention.
Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
August 1, 2025
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.