LIMITED SPOTS LEFT:

Join us at the Digiday Publishing Summit from March 24-26 in Vail

VIEW EVENT

Video: Brands and publishers ride the ‘Star Wars’ wave

Brands and publishers have been jumping on the “Star Wars” bandwagon in droves since the extended trailer was released on Monday. Turns out glomming onto a 40-year-old franchise is an easy way to make a buck. So we rounded up our three favorite examples of brands and publishers rolling out products for Jedi fans.

https://digiday.com/?p=142146

More in Marketing

Trump’s topsy-turvy tariffs have marketers uncertain and on edge

Execs are uncertain of the right way forward amid constant policy change.

As YouTube turns 20, here are the numbers you need to know

If there’s one thing the company wants everyone to know, it’s just how big it is.