LIMITED SPOTS LEFT:
Join us at the Digiday Publishing Summit from March 24-26 in Vail

Brands and publishers have been jumping on the “Star Wars” bandwagon in droves since the extended trailer was released on Monday. Turns out glomming onto a 40-year-old franchise is an easy way to make a buck. So we rounded up our three favorite examples of brands and publishers rolling out products for Jedi fans.
More in Marketing

Trump’s topsy-turvy tariffs have marketers uncertain and on edge
March 14, 2025
Execs are uncertain of the right way forward amid constant policy change.

Programmatic advertising’s endless cycle of reinvention and rot
March 14, 2025
Fixing programmatic means breaking it first.

As YouTube turns 20, here are the numbers you need to know
March 14, 2025
If there’s one thing the company wants everyone to know, it’s just how big it is.