Both CarMax and Priceline.com believe that the key to innovation is collaboration. But how does a company begin to collaborate when employees are shuttered in their own offices and departments are siloed? Enter the collaboration conundrum.
“That means you physically pick up your desk and you move it and you sit next to the people you will be innovating with. This means you move chairs a lot,” said Scott Lake, director of product planning and strategy at Priceline, at the Digiday Brand Summit in Deer Valley, Utah. Lake said he’s co-located at least 20 times during his six years at the company.
Ann Yauger, AVP of web and interactive from CarMax, said workplaces should knock down physical walls to force collaboration. “You cannot truly do collaboration if you’re working in cubicles or individual offices, that’s about individual productivity,” she said.
Watch what else CarMax and Priceline.com had to say about how to build a collaborative culture.
More in Marketing
An introvert’s guide to navigating Cannes Lions 2026
How to enjoy Cannes Lions when you’re a true introvert.
The official judgmental map of Cannes Lions 2026
This map won’t tell you where to go during Cannes Lions. It will tell you where you actually are.
The definitive Digiday guide to what’s in and out at Cannes 2026
Here’s what’s in and out for the Cannes Lions International Festival of Creativity.