Both CarMax and Priceline.com believe that the key to innovation is collaboration. But how does a company begin to collaborate when employees are shuttered in their own offices and departments are siloed? Enter the collaboration conundrum.
“That means you physically pick up your desk and you move it and you sit next to the people you will be innovating with. This means you move chairs a lot,” said Scott Lake, director of product planning and strategy at Priceline, at the Digiday Brand Summit in Deer Valley, Utah. Lake said he’s co-located at least 20 times during his six years at the company.
Ann Yauger, AVP of web and interactive from CarMax, said workplaces should knock down physical walls to force collaboration. “You cannot truly do collaboration if you’re working in cubicles or individual offices, that’s about individual productivity,” she said.
Watch what else CarMax and Priceline.com had to say about how to build a collaborative culture.
More in Marketing
Meta’s Threads ads arrive fast, but advertisers move at their own pace
Threads ads are here, and so is the predictable wave of testing.
Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.
Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.