for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Both CarMax and Priceline.com believe that the key to innovation is collaboration. But how does a company begin to collaborate when employees are shuttered in their own offices and departments are siloed? Enter the collaboration conundrum.
“That means you physically pick up your desk and you move it and you sit next to the people you will be innovating with. This means you move chairs a lot,” said Scott Lake, director of product planning and strategy at Priceline, at the Digiday Brand Summit in Deer Valley, Utah. Lake said he’s co-located at least 20 times during his six years at the company.
Ann Yauger, AVP of web and interactive from CarMax, said workplaces should knock down physical walls to force collaboration. “You cannot truly do collaboration if you’re working in cubicles or individual offices, that’s about individual productivity,” she said.
Watch what else CarMax and Priceline.com had to say about how to build a collaborative culture.
More in Marketing
‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.