Brands, often awkwardly, got in on U.S. World Cup fever
We may still call it soccer, but the United States appears to finally be falling for the world’s most popular sport. A feisty national team doesn’t hurt. Yesterday’s U.S.-Portugal game — OK, match — was a rollercoaster ride for fans, with an early deficit erased and then followed by a thrilling go-ahead goal, only to have a gut punch in the final minute with an equalizer by Portugal. Brands came along for the ride.
Not all brands were bummed by Portugal’s early goal.
@VW not a great way to sell cars in the USA
— Aaron Allbrooks (@AaronAllbrooks) June 22, 2014
Still, many got excited when the U.S. came back.
— Volkswagen USA (@VW) June 22, 2014
Count on Charmin to find a new angle, taking advantage of excitement after Clint “Deuce” Dempsey’s goal that put the U.S. up 2-1.
The Deuce is trending.. seriously twitter? It’s like you’re begging us to chime in.. #tweetfromtheseat
— Charmin (@Charmin) June 23, 2014
OK, let’s not get cocky here now, minty mouth rinse.
— Listerine Global (@ListerineGlobal) June 22, 2014
Oh dear. Hamburger Helper had no assistance on offer after Portugal’s tying goal in the last minute of extra time.
What. Just. Happened?
— Helper (@helper) June 23, 2014
Wait, Listerine, I thought you were on our side — and what’s with the spelling? Traitor.
— Listerine Global (@ListerineGlobal) June 23, 2014
McDonald’s looked on the bright side — and get in a product plug along the way.
— McDonald’s (@McDonalds) June 23, 2014
Chips Ahoy saw an opportunity for an Oreo moment — and promptly flubbed it like U.S. defenseman Geoff Cameron’s clearing kick that gave Portugal its first goal.
There’s only one way to end such a close game: Sharing a cookie across teams.
— Chips Ahoy (@ChipsAhoy) June 22, 2014
Well, at least we might get free pizza for the deciding game versus Germany.
— Papa John’s Pizza (@PapaJohns) June 22, 2014
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