If a brand doesn’t participate in an emoji-themed hashtag game, what’s the point of being on Twitter?
During the midst of the New York Stock Exchange meltdown, a hashtag took over Twitter called #NewMeaningsForEmojis, where people (and brands) jokingly redefined what the little picture symbols actually meant.
Topsy, a social media analytics firm, measured 3,500 tweets affixed with the hashtag, with seemingly most of them coming from brands. The likely reason being that it’s easy for the social media manager to tweet something witty and non-controversial from their phone without the needs of including elaborate art (see: #LoveWins).
Victoria’s Secret, a clothing company that never misses an opportunity to add an emoji to its tweets, had the most popular tweet with 1,000 favorites.
— Victoria’s Secret (@VictoriasSecret) July 8, 2015
It was all downhill from there. From Charmin to Domino’s, brands tried to relate emoji to their own brand. Let’s take a look:
= Why would you order pizza and not invite me?! #NewMeaningsForEmojis — Domino’s Pizza (@dominos) July 8, 2015
= delivery guy #NewMeaningsForEmojis
— DiGiorno Pizza (@DiGiornoPizza) July 8, 2015
#NewMeaningsForEmojis pic.twitter.com/7PNmAN8Eek
— Nissan (@NissanUSA) July 8, 2015
#NewMeaningsForEmojis — White Castle (@WhiteCastle) July 8, 2015
Burning love for Yankee Candle #NewMeaningsForEmojis
— Yankee Candle Co (@TheYankeeCandle) July 8, 2015
= #emojiscience = @BillNye doing #emojiscience #NewMeaningsForEmojis https://t.co/RuomrpBex4 — General Electric (@generalelectric) July 8, 2015
#NewMeaningsForEmojis Watch me whip whip Now watch me nae nae
— Four Loko (@fourloko) July 8, 2015
= All those feelings you have for Perrier. #NewMeaningsForEmojis
— Perrier (@Perrier) July 8, 2015
= Hangry. #NewMeaningsForEmojis
— FreshDirect (@FreshDirect) July 8, 2015
= How to use #car2go to have an awesome night out on the town. #NewMeaningsForEmojis
— car2go Brooklyn (@car2goBklyn) July 8, 2015
More in Marketing
At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital’s digital agency now budgets for tokens and talent from the same pot.
Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)
The goal with Dhar Mann as AWNY’s chief creator officer is to make it easier to make connections that are often held up by corporate red tape and too many layers between creator and CMO.
Brian Monahan exits Albertsons Media Collective amid leadership shake-up
Former Dentsu executive Brian Monahan exits Albertsons Media Collective as retail media shifts under CMO Emily Turner.