How brands are adapting to blurred gender lines
In 2015, gender identity isn’t as black and white as ‘boy’ and ‘girl.’ More and more people are becoming comfortable declaring that they don’t identify with existing gender binaries, and marketing strategies that categorize products (especially those for children) as male or female come off as increasingly out of tune. Retailers like Target and Walmart have stopped designating kids toys for boys and girls to be more gender inclusive and less small minded. This fall, Barbie made an even louder statement when it cast a little boy in its ad for the Moschino Barbie collection.
It doesn’t stop with the kiddos, either. Androgynous clothing is all the rage on fashion runways, and recently, Japanese makeup brand Shiseido ran an ad that proved beauty is all about perception, not gender. Watch the video to learn about what it takes to be a modern-facing brand when it comes to gender fluidity.
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How gamers’ engagement with short-form video is changing
To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.
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Inside SAG-AFTRA’s new deal with video platform Cameo
SAG-AFTRA and Cameo, the celebrity platform that connects talent and fans, have announced a new agreement that allows members to cover brand deals through Cameo for Business (C4B). Brands will be able to access more fan-favorite professional talent through SAG-AFTRA's health and pension plans.
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Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies
Agencies are still feeling out who they think the winners and losers will be as the end of the third-party cookie draws near, but they're doing so with notably less pessimism than they have in the past.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
This article is also available in Spanish. Please use the toggle above the headline to switch languages. Visit digiday.com/es to read more content in Spanish. Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, […]
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Jose Cuervo Tequila celebrates UFC’s 30th anniversary with Kevin Holland, Stephen “Wonderboy” Thompson ads
Mexico-based Jose Cuervo, is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen "Wonderboy" Thompson.
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Benjamin Moore is using OOH near big-box retailers to say their paint isn’t there, encouraging people shop local
The 140-year-old paint brand wants to make sure people know that it is only available at local retailers.
