Brand View: The Most Admirable Brands in Digital

Wendy Clark, svp of integrated marketing communications and capabilities at Coca-Cola 
Nike because they are great storytellers no matter the platform. We believe in the power of great stories.

Sarah Ross, marketing director of innovations at MillerCoors
Nike is the easy one to chose. They do a superb job integrating your experience with what they are about: performance.

Tiko Robertson, managing director at Charles Schwab
I would say P&G, primarily for what they’ve done for the Olympics this year. They’ve done a fabulous job integrating the offline with the online and even in-store. They’re maximizing all channels. And, really, that’s what marketing is all about.

Annie Reeder, senior manager of media strategy at Discover Financial Services
P&G, because it connects with people emotionally in a way few companies can, particularly with the Olympics. They do this through TV and digital and are able to tie it all together seamlessly.

Raymond Lopez, direct marketing specialist at USPS
For me, it’s Google, no doubt. They keep pushing the envelope. Every time I think they reach the ceiling, I’m wrong. They are constantly innovating and improving the process.