Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

There is a peculiar corporate species on Twitter, one that hovers somewhere between endearing and off-putting, corny and genuinely amusing. It can come in peanut shape or with bunny ears or as a dollop of chocolate. It is the company mascot with its own Twitter feed.
They get into manufactured spats and they tell groan-inducing jokes. And the very best of them have Twitter bios that are better than yours or mine.
Here are a few of Digiday’s favorites:
Mr. Peanut
Even while he’s weighing in on the new monocle trend, Mr. Peanut likes to keep things short and simple.
Ms. Green M&M’S®
The high-maintenance, femme fatale of M&M’s is clearly not a pushover.
Tony the Tiger
When Tony’s not busy rolling his ‘rs,’ he’s butting into Twitter conversations that mention “Frosted Flakes,” even if they’re not directed at the brand:
Chester Cheetah
It looks like spokescat Chester Cheetah also answers the phones at Cheetos HQ:
The Energizer Bunny
An improvement over Energizer’s former highly charged mascot (remember Jacko?), the pink rabbit clearly loves run-on sentences and no periods, which fit his image.
More in Marketing

Generative AI sparks brand safety concerns marketers know all too well
Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.

‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
The holdco is positioning AI as core infrastructure for ad production not just media buys.

Instagram offers a new guide to advertisers to convince them to try out its creator marketplace
The 26-page document aims to make the whole process quick and painless.