Beyoncé profits over social media controversy with ‘Boycott Beyoncé’ T-shirt
Taking a cue from her own song “Sorry,” Beyoncé is taking the lyric “middle fingers up” on the road.
She kicked off the Formation World Tour in Miami last night, which expectedly comes with a pricey merchandise table. Placed besides the usual array of keychains, jackets and hats, there’s a T-shirt that’s attracting a lot attention not only for what it says, but for her shrewd business sense.
For $45, the T-shirt reads “Boycott Beyoncé,” a clever nod to a campaign started by the Miami Fraternal Order of Police who took offense to the February release of her “Formation” music video and Super Bowl halftime performance. They complained that the song implied that the police actively promote brutality, and that her backup dancers were wearing Black Panther-like costumes. That sprouted the #BoycottBeyoncé campaign online, mostly stirred from within the conservative press.
She pushed back on the criticism in a recent interview with Elle, saying she has “much admiration and respect for officers and the families of officers who sacrifice themselves to keep us safe.” Beyoncé, however, is not above making a dollar (or, in this case, 45) off the social media controversy with T-shirts and cell phone cases emblazoned with the phrase.
Beyoncé is selling BOYCOTT BEYONCÉ t-shirts as tour merch pic.twitter.com/zjD3HcV7XG
— Beyoncé Australia (@BeyonceAUS) April 27, 2016
Capitalism at its funniest! Beyoncé selling her own Boycott Beyoncé shirts, trolling critics and “protesters” pic.twitter.com/2PaXTRwfYm
— Juliana Jai Bolden (@JulianaJai) April 27, 2016
Beyoncé is selling a boycott beyoncé shirt LMFAOOOO QUEEN BETTER MAKE MONEY OFF THOSE HATERS. WHAT KIND OF SLAY?! pic.twitter.com/NTjQ2l3d8q
— Danny (@dannyyonce) April 27, 2016
Beyoncé has dominated the Internet since last Saturday, when she dropped her album “Lemonade” during an HBO special and sparked more than 4.1 million tweets — and just as many uses of the lemon emoji. Her army of fans, the Beyhive, also stung designer Rachel Roy when the singer implied that she was involved in an extramarital affair with Beyoncé’s husband Jay Z.
‘I was actually relieved to get fired’: Confessions of a burned out brand salesperson
To combat burnout, employers across the industry have rolled out numerous policies. Still, employees say intense workloads continue to push them to the limit.
Understanding Google’s FLoC replacement Topics, and its unanswered questions
While privacy advocates are saying this doesn't go far enough, advertisers may think this won't be targeted enough.
Why Turkey is becoming the Silicon Valley of mobile gaming
Turkey’s gaming industry is mobile-first; few, if any, Turkish game developers focus on major console titles. Unlike console developers, who can spend years fine-tuning their games, mobile game developers are able to follow a spray-and-pray strategy, cranking out scores of mobile titles until one catches on.
SponsoredHow online commerce platforms can deliver safer shopping experiences
Marni Levine, vice president, commerce operations, Meta In the wake of the pandemic, commerce underwent a rapid shift online, exponentially accelerating and forcing businesses of all sizes to adapt. Now moving into 2022, these trends will only continue as people have grown accustomed to shopping online more for all their needs. According to a PwC […]
Google readies new interest-based advertising in next phase of Privacy Sandbox experiments
Google is trialing a new proposal in its Privacy Sandbox initiative called 'Topics' which it claims will facilitate interest-based advertising long after it sunsets third-party cookies in its Chrome browser in 2023.
ReKTGlobal’s diversified business model provides a road map for other esports ‘holding’ companies
Unlike many esports orgs, ReKTGlobal is a diversified business with growing revenues. But it had to burn brand recognizability to get there.