Celebrity chef Bobby Flay is an excitable fellow, and all the more so when he’s on your payroll.
The chef took to Twitter today to unleash a torrent of tweets to his nearly 1 million followers on behalf of Fage Fruyo, the Greek yogurt Flay has previously shilled for. Over the course of 15 minutes, Flay promoted Fage in a variety of ways. We’re hoping this was some kind of automated Twitter client fail. If not, time for Team Bobby Flay to reconsider his social media strategy, particularly since these annoying tweets require any Federal Trade Commission-mandated disclosure if they are, in fact, part of Flay’s marketing deals.
Here’s the anatomy of Flay’s Twitter’s crackup:
Fage is perfect for busy people, like celebrity chefs employing a social media team to take care of his too-many-to-count product endorsements.
Some people start their days with coffee. Those people are wrong.
Just put the yogurt on your default shopping list.
Even the minions know the secret powers of Fage.
Fage Fruyo love is a family affair and possibly a performance-enhancing substance.
This is a yogurt for innovators. Tell Silicon Valley!
If you force him to choose, Bobby’s a vanilla guy, although just about any other flavor will do.
Needless to say, not all were impressed.
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.