Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
With bitcoin’s price climbing to $4,000, its appeal as an investment product continues to gain interest. But one area where bitcoin is still struggling is consumer retail — largely a result of the hurdles of actually getting ahold of the virtual currency, kinks on the customer experience side and additional work for retailers.
“As much of a bitcoin bull I am, I have to be a realist in talking about retail in the U.S.,” said Ryan Gilbert, partner at Propel Venture Partners, a Silicon Valley-based venture capital firm. “Retail is one of the hardest channels to crack.”
A recent Morgan Stanley report pointed to bitcoin’s slow acceptance as a payment method, noting that the virtual currency’s “acceptance is virtually zero and shrinking.” It said only three of the world’s top online merchants accept it. Still, Bitcoin payments processor BitPay said it’s processed over $1 billion this year from global brands like Microsoft, NewEgg and the the video game platform Steam.
Read the full story on tearsheet.co
More in Marketing
OpenAI’s countdown: monetization, ads, and a Google-shaped threat
With fierce competition from Google et al, the clock is ticking for the AI company to launch its ad business.
Crisis, culture and costs: The new reality of the modern CMO
Crisis, culture and cost pressures are reshaping the modern CMO into a revenue-driven strategist uniting marketing, communications and finance.
Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
Digiday’s annual AI report explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable piece in their toolkits.