Barbarians Help You Get Your Party On

A big part of agency culture, besides ping pong tables in the office, is, of course, drinking. It might start at the office bar or around the beer fridge, but after a long day’s work of trying to please a client, sometimes you have to go hit the nearest bar.

That’s why The Barbarian Group has created a new Foursquare-powered app called Rager that helps you find the nearest place to get a drink, a slice of pizza after drinking and a ride home after the night is done.

Jill Nussbaum, executive director of product and interaction design at The Barbarian Group, took time to answer questions about their new app.

Where did the idea for the app come from? 
The idea for the app was the result of an empty bottle of Jameson’s. Not really — it actually came from using Foursquare all the time and an interest in making our favorite parts of the experience better. Foursquare’s “explore” functionality lets you see the places that your friends go to the most, which is the best way to find new places that you’ll like, so we thought we could leverage their API to help us out with a problem that Barbarians frequently encounter — what bar should we go to next?

How exactly does the app work? 
All you need is a Foursquare account, and then you can connect to Rager at https://www.justonemore.me/. When you check in to a bar in NYC, Rager will give you recommendations for another bar or a pizza place nearby. Bar recommendations come in two flavors: places that your friends go to often or a spot that Barbarians recommend. When the evening is done and you’re in need of transportation home, Rager connects you to Uber.com to mitigate the often-inevitable challenge of snagging a NYC cab ride home.

What are some of TBG’s favorite bars to hit up after work? 
Toad Hall, AnotherRoom, Walkers. Oh, and The Brandy Library when we’re feeling fancy.

https://digiday.com/?p=26923

More in Marketing

Manchester City uses Fortnite to expand its global audience

As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.

How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024

In 2024, Chipotle’s choice to court the relatively niche fighting game community appears to have paid off. According to a joint study by YouGov and the agency rEvolution, which helped develop Chipotle’s gaming strategy, U.S. esports fans between the ages of 18 and 44 reported a nearly 100% increase in their intent to purchase Chipotle following the brand’s esports campaign last year.

How Revolut’s creator strategy is benefitting from YouTube’s long-form swing

The challenger bank is prioritizing YouTube creators in bid to reach consumers.