Banksy Takes New York (And Instagram)

Banksy, everyone’s favorite British street-artist, has taken to the alleys of New York for a month-long show, “Better Out Than In,” which will be documented on a show-specific website and new Instagram account.

The artist also started a new, verified Twitter account (first post 20 hours ago) under the handle @Banksyny. There’s a hashtag (#banksyny) and a cheeky toll-free audio guide to call (1-800-656-4271 #1) so that onlookers can “enhance their enjoyment” of the work.

The art world (or at least the part of it that likes Banksy) has been abuzz since enigmatic messages began surfacing around Los Angeles. His posters bore the message: “Banksy Oct. 2013.” The artist’s own website made it official on Tuesday: “For the next month Banksy will be attempting to host an entire show on the streets of New York,” read the announcement.

The slow reveal played out like a game of tag on various social media channels. Street art photographer Fragile was among the  first to post a picture on his Twitter account, visible only to his followers, of Banky’s piece “The street is in play.”

So far, the playfully elusive (and expertly branded) artist has amassed more than 7,000 followers on his two-day old Instagram account, despite only having posted two pieces of work – and despite the fact that one of his stencils has already been painted over.  A second installment of the show, spotted on West 25th Street between 10th and 11th Avenues, went up this morning.

Digiday reached out to Instagram’s PR team for comment, but has not yet received a response. Maybe they’re too busy chasing down the artwork before it vanishes forever.

More in Marketing

How brands like Coach are tackling the metaverse opportunity: Is This The Metaverse? Podcast, episode 4

In episode four of the “Is This The Metaverse?” narrative podcast, Glossy international fashion reporter Zofia Zwiegliska spotlights the brand opportunity when it comes to fashion in the metaverse.

Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships

Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year, and especially over the last six months.

How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s AR technology

The collaboration between the Los Angeles Rams and Snapchat goes back to 2020 as the Rams made became the first NFL team to conceive a Snapchat AR experience, affording fans the opportunity to virtually wear the team’s recently unveiled uniform.