Bad hiring practices are harming employer brands, shrinking talent pools

The lead image shows an illustration of a person spinning plates in front of a computer.

This article was first published by Digiday sibling WorkLife

Poor hiring practices are starting to bubble up for employers, and not in a good way.

A growing number of people are airing their grievances about badly conducted hiring experiences, which are a turn-off to other candidates, according to data from platforms like Glassdoor.

On Glassdoor and Indeed, job seekers who had poor hiring experiences are dropping “Yelp-like feedback,” about certain companies, giving written reviews and numbered ratings that can be hard to turn around, said Neil Costa, founder and CEO of HireClix, a recruitment marketing services company.

“If it’s a downward trend, it’s just like getting a C on your midterm. It’s hard to bring your average up over time,” Costa said. 

Some of those poor practices include ghosting, or starting the interview process with candidates then cutting off all communication without an explanation. There’s also love bombing — where candidates are showered with praise only to be lowballed with a salary offer or title not aligned with their experience. Hard-to-navigate careers pages or hiring portals are another issue irking job seekers, along with lengthy take-home assignments.

Ex-employees have long turned to sites like Glassdoor to write scathing reviews about employers they feel mistreated by, having worked there for a period. That’s always been a red flag for job candidates who do their research thoroughly. But people are now writing bad reviews about how employers conduct interviews, which is equally damaging for an employer’s brand and could turn off others before they even apply, shrinking talent pools and hiring teams’ chances of finding the right person for a role, recruitment professionals say. 

Negative hiring experiences and an overall lack of trust can lead job seekers to apply elsewhere, like to competitors instead. But there are some ways HR leaders and others can maintain a positive employment brand and improve their reputation regarding their hiring process.

To read the full article click here

https://digiday.com/?p=549594

More in Marketing

The era of the in-depth brand and gaming creator partnership has arrived

To reach gamers outside of video games, brands have moved beyond one-off activations based on specific intellectual properties toward more fully integrated programs that span across all aspects of a creator’s community and fandom.

Companies seem determined to make everything a retail media network. How did we get here?

Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here?

Sifting through ‘the noise’: AI tools for HR are evolving fast – here’s how to catch up

Like with all emerging tech, sorting the useful from the useless, is critical and time-consuming.