Brands don’t always know what to do on social media. They tend to just make noise and fill space with cheesy retweet requests and random tidbits that don’t really have much to do with the brand. Besides the retweet and like-bait posts, sometimes brands try to be funny on social media; and unsurprisingly they aren’t.
Here are five bad examples of brands attempting humor on Facebook and Twitter. If you are a big brand, maybe just keep the corny joke to yourselves.
Starburst
You snooze, you lose. Eat Starburst chews, you don’t lose. #ifitrhymesitmustbetrue
— Starburst (@Starburst) February 6, 2013
Not sure where Starburst got the idea that rhyming makes things true or funny. Nope. Not true.
Clorox
Trying to be clever by throwing in Plato still doesn’t make this funny.
Swiffer
#CornyPickUpLines Is your name Swiffer? Because you just swept me off my feet ;)
— Swiffer (@Swiffer) February 8, 2013
Actually, yes, this is fine. Brands are basically always dropping corny pickup lines.
Fruit of the Loom
What pun? Seriously, what pun? Because you said fruit?
Domino’s
Wanna hear a good joke? yfrog.com/gzudxbp
— Domino’s Pizza (@dominos) January 22, 2013
Exactly.
Image via Shutterstock.
More in Marketing
Lifestyle brand Stanley uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.
As athletes embrace owned media properties, they’re pushing for more involved brand deals
The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.