Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Brands don’t always know what to do on social media. They tend to just make noise and fill space with cheesy retweet requests and random tidbits that don’t really have much to do with the brand. Besides the retweet and like-bait posts, sometimes brands try to be funny on social media; and unsurprisingly they aren’t.
Here are five bad examples of brands attempting humor on Facebook and Twitter. If you are a big brand, maybe just keep the corny joke to yourselves.
Starburst
You snooze, you lose. Eat Starburst chews, you don’t lose. #ifitrhymesitmustbetrue
— Starburst (@Starburst) February 6, 2013
Not sure where Starburst got the idea that rhyming makes things true or funny. Nope. Not true.
Clorox
Trying to be clever by throwing in Plato still doesn’t make this funny.
Swiffer
#CornyPickUpLines Is your name Swiffer? Because you just swept me off my feet ;)
— Swiffer (@Swiffer) February 8, 2013
Actually, yes, this is fine. Brands are basically always dropping corny pickup lines.
Fruit of the Loom
What pun? Seriously, what pun? Because you said fruit?
Domino’s
Wanna hear a good joke? yfrog.com/gzudxbp
— Domino’s Pizza (@dominos) January 22, 2013
Exactly.
Image via Shutterstock.
More in Marketing
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.
Electronic Arts is bundling its games to make a bigger pitch to advertisers
The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets.