Join us Sept. 14-16 in Miami to connect with top publishing leaders
Brands don’t always know what to do on social media. They tend to just make noise and fill space with cheesy retweet requests and random tidbits that don’t really have much to do with the brand. Besides the retweet and like-bait posts, sometimes brands try to be funny on social media; and unsurprisingly they aren’t.
Here are five bad examples of brands attempting humor on Facebook and Twitter. If you are a big brand, maybe just keep the corny joke to yourselves.
Starburst
You snooze, you lose. Eat Starburst chews, you don’t lose. #ifitrhymesitmustbetrue
— Starburst (@Starburst) February 6, 2013
Not sure where Starburst got the idea that rhyming makes things true or funny. Nope. Not true.
Clorox
Trying to be clever by throwing in Plato still doesn’t make this funny.
Swiffer
#CornyPickUpLines Is your name Swiffer? Because you just swept me off my feet ;)
— Swiffer (@Swiffer) February 8, 2013
Actually, yes, this is fine. Brands are basically always dropping corny pickup lines.
Fruit of the Loom
What pun? Seriously, what pun? Because you said fruit?
Domino’s
Wanna hear a good joke? yfrog.com/gzudxbp
— Domino’s Pizza (@dominos) January 22, 2013
Exactly.
Image via Shutterstock.
More in Marketing
Carhartt aligns with the NFL through the tradespeople building Highmark Stadium
Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.
Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.