Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Brands don’t always know what to do on social media. They tend to just make noise and fill space with cheesy retweet requests and random tidbits that don’t really have much to do with the brand. Besides the retweet and like-bait posts, sometimes brands try to be funny on social media; and unsurprisingly they aren’t.
Here are five bad examples of brands attempting humor on Facebook and Twitter. If you are a big brand, maybe just keep the corny joke to yourselves.
Starburst
You snooze, you lose. Eat Starburst chews, you don’t lose. #ifitrhymesitmustbetrue
— Starburst (@Starburst) February 6, 2013
Not sure where Starburst got the idea that rhyming makes things true or funny. Nope. Not true.
Clorox
Trying to be clever by throwing in Plato still doesn’t make this funny.
Swiffer
#CornyPickUpLines Is your name Swiffer? Because you just swept me off my feet ;)
— Swiffer (@Swiffer) February 8, 2013
Actually, yes, this is fine. Brands are basically always dropping corny pickup lines.
Fruit of the Loom
What pun? Seriously, what pun? Because you said fruit?
Domino’s
Wanna hear a good joke? yfrog.com/gzudxbp
— Domino’s Pizza (@dominos) January 22, 2013
Exactly.
Image via Shutterstock.
More in Marketing
Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.
How Boll & Branch leverages AI for operational and creative tasks
Boll & Branch first and foremost uses AI to manage workflows across teams.