10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Bad Brand Humor in Social

Brands don’t always know what to do on social media. They tend to just make noise and fill space with cheesy retweet requests and random tidbits that don’t really have much to do with the brand. Besides the retweet and like-bait posts, sometimes brands try to be funny on social media; and unsurprisingly they aren’t.

Here are five bad examples of brands attempting humor on Facebook and Twitter. If you are a big brand, maybe just keep the corny joke to yourselves.

Starburst

Not sure where Starburst got the idea that rhyming makes things true or funny. Nope. Not true.

Clorox

Trying to be clever by throwing in Plato still doesn’t make this funny.

Swiffer

Actually, yes, this is fine. Brands are basically always dropping corny pickup lines.

Fruit of the Loom

What pun? Seriously, what pun? Because you said fruit?

Domino’s


Exactly.

 

Image via Shutterstock.

More in Marketing

How DTC startups are using AI to scale more efficiently

Brand marketers are recreating the DTC playbook for the current agentic AI landscape.

How Unilever detergent brand Persil measures sports sponsorship impact

The fabric detergent brand sponsors Arsenal and F1 Academy. Brand boss Giovanna Gomes explains how it tracks the impact of those deals beyond just exposure.

Brand marketers are adopting fan-first social media strategies

Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?