Brands don’t always know what to do on social media. They tend to just make noise and fill space with cheesy retweet requests and random tidbits that don’t really have much to do with the brand. Besides the retweet and like-bait posts, sometimes brands try to be funny on social media; and unsurprisingly they aren’t.
Here are five bad examples of brands attempting humor on Facebook and Twitter. If you are a big brand, maybe just keep the corny joke to yourselves.
Starburst
You snooze, you lose. Eat Starburst chews, you don’t lose. #ifitrhymesitmustbetrue
— Starburst (@Starburst) February 6, 2013
Not sure where Starburst got the idea that rhyming makes things true or funny. Nope. Not true.
Clorox
Trying to be clever by throwing in Plato still doesn’t make this funny.
Swiffer
#CornyPickUpLines Is your name Swiffer? Because you just swept me off my feet ;)
— Swiffer (@Swiffer) February 8, 2013
Actually, yes, this is fine. Brands are basically always dropping corny pickup lines.
Fruit of the Loom
What pun? Seriously, what pun? Because you said fruit?
Domino’s
Wanna hear a good joke? yfrog.com/gzudxbp
— Domino’s Pizza (@dominos) January 22, 2013
Exactly.
Image via Shutterstock.
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.