It’s often heard in the industry that agencies are in danger of being left behind. The typical case has three core, interlinked parts: 1. agencies aren’t that innovative; 2. the lack of innovation inhibits them from attracting the right talent; and 3. clients have ceased to look at agencies as critical partners.
That was the bill of particulars I put to Digitas CEO Colin Kinsella and Havas Digital Co-CEO Anthony Rhind in a session titled “Evolve or Die” at the Monaco Media Forum. Kinsella and Rhind gave full-throated denials (for the most part) of the three factors afflicting agencies. In fact, both made the case that things couldn’t be better in the agency business.
“Advertising is growing, agencies are growing,” Kinsella said. “It’s getting more complex out there, and clients have to go to an agent to help them master that complexity. It’s never been better to be an agency.”
Rhind believes measurability is helping agencies prove their worth. “It’s a very exciting time to be an agency,” he said.
See the full session for the case they make.
-
Productivity app Notion goes global with OOH efforts
As productivity app Notion expands its business, it is ramping up global OOH efforts to get in front of shoppers across the world.
-
Member ExclusiveDigiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok
Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exits between how they allocate marketing budgets on those platforms.
-
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
-
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
-
Member ExclusiveMarketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow
The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there's a sense of pullback across the board from marketers this year.
-
After Kim Kardashian’s SEC settlement, influencers working with brands could face more scrutiny – and fines
On Monday, the SEC announced it had reached a $1 million settlement with Kardashian over her 2021 post promoting the crypto asset EthereumMAX.
