It’s often heard in the industry that agencies are in danger of being left behind. The typical case has three core, interlinked parts: 1. agencies aren’t that innovative; 2. the lack of innovation inhibits them from attracting the right talent; and 3. clients have ceased to look at agencies as critical partners.
That was the bill of particulars I put to Digitas CEO Colin Kinsella and Havas Digital Co-CEO Anthony Rhind in a session titled “Evolve or Die” at the Monaco Media Forum. Kinsella and Rhind gave full-throated denials (for the most part) of the three factors afflicting agencies. In fact, both made the case that things couldn’t be better in the agency business.
“Advertising is growing, agencies are growing,” Kinsella said. “It’s getting more complex out there, and clients have to go to an agent to help them master that complexity. It’s never been better to be an agency.”
Rhind believes measurability is helping agencies prove their worth. “It’s a very exciting time to be an agency,” he said.
See the full session for the case they make.
Jose Cuervo Tequila celebrates UFC’s 30th anniversary with Kevin Holland, Stephen “Wonderboy” Thompson ads
Mexico-based Jose Cuervo, is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen "Wonderboy" Thompson.
Benjamin Moore is using OOH near big-box retailers to say their paint isn’t there, encouraging people shop local
The 140-year-old paint brand wants to make sure people know that it is only available at local retailers.
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.
SponsoredHow agencies’ relationships with RMNs are continuing to evolve in 2023
Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting and insights, and authentic and engaging ad formats and creative. However, there are many options for them to work through as they select RMN partners. […]
Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues
Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.
Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy
As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.