Apple CEO Tim Cook talks Steve Jobs, pitches new iPhone on Colbert

For the second time in a week, Stephen Colbert’s choice of guests more closely resembled a Recode Conference instead of a late night talk show.

On Tuesday’s edition of The Late Show on CBS, Colbert had on Apple CEO Tim Cook in a rare television interview that touched on a range of subjects.The nine-minute segment started off with the surprisingly affable exec revealing he felt “a little naked” in front of the huge audience before showing off the new iPhone 6S that rolls out next week.

(There was no mention of the impending ad-blockalypse, however.)

But it wasn’t a native ad for Apple, as Colbert nudged Cook into talking about candid opinions about Apple and his own life. He defended Steve Jobs as an “amazing human being” and called the movies depicting him as a heartless monster, like Danny Boyle’s upcoming flick, as “opportunistic.”

Cook also deflected Colbert’s question about Apple’s rumored self-driving car, saying “We look at a number of things along the way, and we decide to put our energy in a few of those.”

Showing that Colbert is a masterful interviewer shifting from the silly to sincere came when he introduced the topic of Cook’s sexuality by asking him “Was that an upgrade or a feature that was not turned on?”

Putting Cook at ease, he responded that his decision to come out in a Bloomberg Businessweek editorial last year was “no revelation” to his coworkers, but he said his stature of a major public figure could help others feel comfortable with being openly gay.

“Where I value my privacy significantly, I figured that I was valuing it too far above of what I could do for other people and so I wanted to tell everyone my truth,” he said.

Watch the segment below:

https://digiday.com/?p=136054

More in Marketing

Beyond the rosé: Navigating Cannes Lions as a sober attendee

For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes Lions. Others, however, may be looking for a Cannes Lions experience sans alcohol. Here’s how to do it.

While Meta, X step back from publishers, TikTok sees them as an opportunity

While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities.

Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes

In this edition of the Digiday+ Research Briefing, we examine how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and tech development deals with publishers, as seen in recent data from Digiday+ Research.