For the second time in a week, Stephen Colbert’s choice of guests more closely resembled a Recode Conference instead of a late night talk show.
On Tuesday’s edition of The Late Show on CBS, Colbert had on Apple CEO Tim Cook in a rare television interview that touched on a range of subjects.The nine-minute segment started off with the surprisingly affable exec revealing he felt “a little naked” in front of the huge audience before showing off the new iPhone 6S that rolls out next week.
(There was no mention of the impending ad-blockalypse, however.)
But it wasn’t a native ad for Apple, as Colbert nudged Cook into talking about candid opinions about Apple and his own life. He defended Steve Jobs as an “amazing human being” and called the movies depicting him as a heartless monster, like Danny Boyle’s upcoming flick, as “opportunistic.”
Cook also deflected Colbert’s question about Apple’s rumored self-driving car, saying “We look at a number of things along the way, and we decide to put our energy in a few of those.”
Showing that Colbert is a masterful interviewer shifting from the silly to sincere came when he introduced the topic of Cook’s sexuality by asking him “Was that an upgrade or a feature that was not turned on?”
Putting Cook at ease, he responded that his decision to come out in a Bloomberg Businessweek editorial last year was “no revelation” to his coworkers, but he said his stature of a major public figure could help others feel comfortable with being openly gay.
“Where I value my privacy significantly, I figured that I was valuing it too far above of what I could do for other people and so I wanted to tell everyone my truth,” he said.
Watch the segment below:
Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing
Lerma's founder and CEO talks about the relevance of a multicultural marketing approach, the growing influence of Hispanic culture and more.
Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter.
Why advertisers are still making space for experimental budgets even with economic uncertainty
Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
Marketers move beyond the basics of ChatGPT with new tools
Companies are setting their sights past OpenAI's free version and integrating their own data sets for new ads, bots and idea generators.
How the recession could impact brands’ metaverse spending
Digiday reached out to four experts to figure out how brands’ spending in the metaverse might change as they tighten the purse straps in preparation for a recession. Here are some of the biggest takeaways.