Join us at the Digiday Publishing Summit from March 24-26 in Vail

Facial hair has come back in a big way over the past few years. Mustaches aren’t necessarily for pedophiles or ’70s porn stars, and beards aren’t just for lumberjack types or fishermen, but sporting different facial hair styles definitely says something about you and your vibe.
Just as you might identify a dog breed by certain characteristics, facial hair can be used to identify certain characters in the agency world. Here is a general guide to facial hair and who in an agency you can expect to be sporting what kind.
The Ironic Mustache: Creative at a hot agency. This is a must-have to establish your credibility as a cultural savant, but also as kind of a douche.
The Non-Ironic Mustache: Direct marketing. It’s a no-nonsense statement that you’re about results. It screams CPA.
The Goatee: IT. You’re not shy about wearing your phone on your belt. Sure, it’s an early ’90s look, but at least you’re tucking your t-shirt into your jeans.
The Close-Trimmed Beard: Sales. You’re a put-together man. Everything is just so. ABC: Always be closing. This is a man who can kiss babies and pet dogs at the same time.
The Unkempt Beard: Digital creative. It’s a bit cliche, but it beats shaving every day.
Image via Shutterstock
More in Marketing

Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
For some marketers, the spring tournament is second only to the Super Bowl in audience size and appeal.

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency
They want proof that ad tech vendors are taking only what they claim because the more money that reaches publishers, the better their chances of winning the impressions they actually want.

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform
Brands’ usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.