Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Facial hair has come back in a big way over the past few years. Mustaches aren’t necessarily for pedophiles or ’70s porn stars, and beards aren’t just for lumberjack types or fishermen, but sporting different facial hair styles definitely says something about you and your vibe.
Just as you might identify a dog breed by certain characteristics, facial hair can be used to identify certain characters in the agency world. Here is a general guide to facial hair and who in an agency you can expect to be sporting what kind.
The Ironic Mustache: Creative at a hot agency. This is a must-have to establish your credibility as a cultural savant, but also as kind of a douche.
The Non-Ironic Mustache: Direct marketing. It’s a no-nonsense statement that you’re about results. It screams CPA.
The Goatee: IT. You’re not shy about wearing your phone on your belt. Sure, it’s an early ’90s look, but at least you’re tucking your t-shirt into your jeans.
The Close-Trimmed Beard: Sales. You’re a put-together man. Everything is just so. ABC: Always be closing. This is a man who can kiss babies and pet dogs at the same time.
The Unkempt Beard: Digital creative. It’s a bit cliche, but it beats shaving every day.
Image via Shutterstock
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.