Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
If your Instagram feed is clogged with friends’ pictures of what they just cooked for dinner or group photos at happy hour, then maybe it’s time to freshen it up.
Check out these five agency folks who have visually interesting and creative Instagram accounts — and follow them if you don’t already:
1. @vinfarrell, Vin Farrell, global chief content creator, Havas Worldwide
Followers: 7,741
Vin Farrell’s Instagram isn’t your average image stream, mainly because most of his pictures aren’t taken on land. Instead, Farrell specializes in aerial shots taken around New York and elsewhere. Farrell has reportedly worked out a sweet deal with a helicopter company to get deals on rides to capture these cool shots.
2. @allthelonelypeoplenyc, Ken Hamm, svp and executive creative director, The Studio @ iCrossing
Followers: 576
Ken Hamm’s Instagram is devoted to capturing stark scenes of New York City and its inhabitants, all in black and white.
3. @whitecons, Jessica Engle, social media strategy and content, 360i
Followers: 3,506
No selfies here. Just white Converse. Jessica Engle documents her whereabouts from the point of view of her white Converse.
4. @oldtywhit, Whit Hiler, creative, Cornett
Followers: 272
You don’t have to know Whit Hiler or his family personally to enjoy his, as he calls it, “gangstersous” Instagram account. Hiler’s Instagram feed is full of funny family shots of his kids, wife and various other relatives and friends that have all been artfully stamped with rap lyrics.
5. @jasonmpeterson, Jason Peterson, chief creative officer, Havas Chicago
Followers: 197,029
Jason Peterson’s Instagram stands out for capturing Chicago and other cities in beautiful black and white photography, all taken on his iPhone.
More in Marketing
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha testing with three clients.
Why 2026 could be Snap’s biggest year yet – according to one exec
Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026.
‘We just did the math’: The new baseline for ad tech transparency
Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle.