With 380,000+ mentions for #deleteyouraccount, Hillary Clinton wins this round of presidential Twitter wars

Donald Trump has hardly missed an opportunity to take potshots at his political opponents this presidential race. Yesterday was no different.

Minutes after President Obama gave Hillary Clinton a glowing endorsement for president, the Republican frontrunner tweeted out that condemnation.

Clinton quickly retaliated with the words “Delete your account.” With more than 400,000 retweets, that simple, three-word missive quickly became one of the most widely shared of the 2016 campaign — far more than Clinton’s usual tweets, which amass a few thousand shares on average.

Within an hour, her tweet had been shared more than 110,000 times and the phrase “Delete your account” was trending on Twitter and Facebook.

According to data analytics firm Brandwatch, the term had over 329,000 mentions yesterday and over 51,000 mentions today — exceeding 380,000 tweets overall. The term’s mentions — independent of Clinton’s tweet — peaked in the immediate aftermath of her response, with nearly 74,000 mentions.

Several publishers, radio stations and even brands jumped in on the conversation.

And internet trolls being internet trolls, came out with memes.

Trump eventually responded: “How long did it take your staff of 823 people to think that up–and where are your 33,000 emails that you deleted?” he tweeted, referencing Clinton’s email scandal while she was secretary of state.

But clearly, this round went to Clinton.


More in Marketing

Ad tech’s take: early reactions to Google’s third-party cookie demise

Two months into Google’s grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes.

Influencer arena

How Blast is finding esports success through the ‘co-production’ model

Co-production is a key aspect of Blast’s esports strategy because it means both partners are invested in keeping “Rainbow Six” esports healthy in the long run, even if their key performance indicators for the collaboration might be different.

Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally

To accommodate the global needs of the campaign, Quaker created numerous iterations for Canada and Latin America to reflect the way that consumers in those various local markets use the product.