Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
Is Facebook quietly becoming a new revenue stream for publishers again?
A recent year-over-year spike in Facebook referral traffic, is — somewhat surprisingly — coinciding with an influx of revenue from Meta’s content monetization program.
April 28, 2025
