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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

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The Confessions

We trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry.

The Confessions

‘We got scared’: Confessions of an ad tech exec’s AI agent experiment

Agencies, ad-tech companies and publishers are racing to test AI media agents. Not all those tests are successful — even some that are.

November 25, 2025

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‘Left high and dry’: Confessions of a laid-off gaming industry worker

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Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’

January 26, 2024

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Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies

November 22, 2023

The Confessions

Confessions: How an indie agency’s over-reliance on AI drove it out of business

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The Confessions

Confessions: Inside a marketing executive’s ‘intimate, complicated’ relationship with AI

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Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

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‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive

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The Confessions

‘It’s dead’: Publisher confessions on the future of Google’s Privacy Sandbox

May 1, 2025
The Confessions

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

April 25, 2025
The Confessions

Confessions of a senior creative on why advertising can’t let originality die

April 11, 2025
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‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy

April 7, 2025
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‘There are too many creators’: Confessions of a creator going back to a 9-to-5 for the stability

February 27, 2025
The Confessions

‘Gag orders all around’: Confessions of a comms professional on DEI backlash

February 19, 2025
The Confessions

Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives

November 29, 2024
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‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday

November 27, 2024

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