Last chance to save on Digiday Publishing Summit passes is February 9
‘It’s a love-hate relationship’: VidCon’s Gen Z attendees sound off on TikTok, YouTube, Instagram, TV and streaming
People in the advertising and media industries love to talk about young audiences and what they do and don’t like to watch. But VidCon — the digital video industry’s version of Comic-Con — provides a venue to hear from teens, tweens and twentysomethings themselves.
In a video, more than a dozen Gen Z VidCon attendees share how they feel about TikTok and YouTube, why Instagram seems to be fading (or at least aging), which streaming services they prefer — and what the summer ahead could mean for these channels. “I wanted to spend my summer not on TikTok,” one attendee said. Watch above.
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