Join us at the Digiday Publishing Summit from March 24-26 in Vail
‘It’s a love-hate relationship’: VidCon’s Gen Z attendees sound off on TikTok, YouTube, Instagram, TV and streaming
People in the advertising and media industries love to talk about young audiences and what they do and don’t like to watch. But VidCon — the digital video industry’s version of Comic-Con — provides a venue to hear from teens, tweens and twentysomethings themselves.
In a video, more than a dozen Gen Z VidCon attendees share how they feel about TikTok and YouTube, why Instagram seems to be fading (or at least aging), which streaming services they prefer — and what the summer ahead could mean for these channels. “I wanted to spend my summer not on TikTok,” one attendee said. Watch above.
More in Future of TV

Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement
This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.

Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano
This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s Super Bowl broadcast.

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding.