Partner Resources
A collection of valuable materials from Digiday partners.
The data and measurement trends for digital marketers to watch in 2026
Marketing in 2026 will be defined by connection: between activation and measurement, data and AI, platforms and outcomes. After years of fragmentation, the industry is finally unifying around shared foundations: data accuracy, identity resilience and measurable performance. With AI moving from experimentation to everyday execution, and commerce media expanding beyond retail, the rules of engagement […]
December 12, 2025
