for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
“Growth hacker” had a well-earned spot in Digiday’s latest installment of “Ridiculous Job Titles.” Well, it looks like not everyone thinks it’s so ridiculous. In fact, quite the contrary, it is now a hot, new buzz-worthy job title. Techcrunch even has a series on it called “Defining a Growth Hacker,” and you can find blog posts and other mentions of it popping up around the Web.
A growth hacker may indeed be a new breed of digital marketer who is a mixture of a coder, engineer, innovator, social media expert and more. Or, perhaps more likely, growth hacker is just another ridiculous, jargony reimagining of a perfectly normal job title. Here is a comic that illustrates this perception versus reality of what a growth hacker imagines himself and how he really is.
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