Here is a handy flowchart in case you find yourself in a situation in which you are considering using the much-loved industry term “guru” and aren’t sure how to proceed. It is a difficult situation to handle, hence this useful chart. Good luck.
Most Read
More in Media
In Graphic Detail: How AI search is changing publisher visibility
October 20, 2025
AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility — but not traffic.
AI royalties for small and midsize publishers: collective licensing’s next big play
October 17, 2025
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.
The Economist licenses its content to enterprise clients’ private LLMs
October 16, 2025
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.