Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
It’s almost Halloween, and you know what that means: costume parties. If you don’t already have a costume ready, don’t worry, your’re not totally screwed. Here are some industry-related costume ideas that you can throw together in no time.
Creative director at Cannes
What you will need:
-a douchey hat (ie: a fedora)
-sunglasses
-a sunburn (go to your local tanning salon and use the zero SPF tanning oil; you will probably need a few sessions)
-half empty bottle of rosé
25-year-old media planner
What you will need:
-designer jeans and sunglasses (if anyone asks where you got them, they were gifts)
-flashy sneakers
-paper bag filled with money
Cindy Gallop
What you will need:
-leather or latex pants and corset, or buy a Cat Woman costume and ditch the mask
-dark blond bob wig
PR person
What you will need:
-dress pretty much however you like, but go up to everyone at the party and tell them you are just following up on that email you sent; or tell them you have some REALLY EXCITING news you think they’d be interested in hearing about
Rei Inamoto
What you will need:
-hair wax or pommade to purposefully mess up your hair, just so
-t-shirt with a star on it
-go to parties prepared with profound one liners and sayings (just jot some ideas down from Rei’s tweets)
Ad Network
What you will need:
-dress in all black, maybe even a ski mask
-sneak into the party through back door, take all of the leftover drinks, rebottle and resell them
More in Media
Marketers move to bring transparency to creator and influencer fees
What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.
Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.