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Publishers not ready to change social media strategies as TikTok ban looms
May 2, 2024 • 6 min read
Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban.
Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay
May 2, 2024 • 9 min read
Google may have pressed pause on cookie deprecation but publishers’ cookie-less tests persist.
NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO
May 2, 2024 • 10 min read
Day three of the IAB’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.