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Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
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Media
Agency Culture
Three years after DE&I was jolted into action, how much progress has the agency world really made?
May 8, 2023
The Commerce Media Era
Despite agencies’ investments in data tech, advertiser expectations still fall short
May 5, 2023
Member Exclusive
Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider
May 5, 2023
Navigating Economic Instability
Gannett’s Q1 earnings report boasts optimism, despite ad declines and stagnant subscriptions
May 5, 2023
Business of TV
TikTok, Meta, Vevo announce new ad products and planning tools on NewFronts’ final day
May 5, 2023
The Commerce Media Era
Agency relationships with Amazon evolve as they adapt to retail media opportunities
May 4, 2023
Member Exclusive
Media Briefing: Ad spending is slowing, but it’s a return to ‘normal’
May 4, 2023
Gaming & Esports
Inside the breakdown of EA’s revenue share deal for Apex Legends esports
May 4, 2023
Business of TV
NewFronts day three focuses on CTV measurement, ad tech and Spanish-language media platforms
May 4, 2023
Business of TV
BBC simplifies website, apps to attract U.S. readers and advertisers
May 3, 2023
Business of TV
Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two
May 3, 2023
Member Exclusive
Digiday+ Research: Publishers are a lot less optimistic about NewFronts this year
May 3, 2023
Business of TV
Gen Z, diverse audiences the focus of ad-supported streamers, platforms and publishers on NewFronts day one
May 2, 2023
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