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ends Jan. 7 for Media Buying Summit | Mar. 12-14, Nashville
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Media Buying
Life Beyond the Cookie
Study examines combining first-party and third-party data to reach wider audiences, reduce costs
November 15, 2023
Evolving Agencies
How Media.Monks turned in-housing a client into a specialty service
November 15, 2023
Member Exclusive
Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time
November 13, 2023
Generative AI
Inside one agency’s efforts to build its own AI platform
November 10, 2023
Evolving Agencies
Is Stagwell’s AI partnership with Google Cloud another loosened brick in walled gardens?
November 9, 2023
Member Exclusive
Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic
November 6, 2023
Evolving Agencies
GroupM is in the trough of the business cycle — when will it reach the crest again?
November 6, 2023
Generative AI
AI Briefing: Here is how a startup named after a Black inventor is addressing AI’s racial bias
November 6, 2023
The Creator Economy
New startup hopes to tap into both the AI boom and creator economy
November 3, 2023
Member Exclusive
Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024
November 2, 2023
Experimental Channels
As Waze absorbs into Google’s maps unit, 4screen sees a chance to grab the in-car ad steering wheel
November 2, 2023
Agency Culture
How global agency group Dept has used its B Corp status as a differentiator
November 1, 2023
Member Exclusive
Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model
October 30, 2023
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