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Marketing
Gaming & Esports
Sponsors are wising up to deals with esports teams and adjusting spending accordingly
April 5, 2023
Beyond Ads
With paid verification on the rise at social platforms, content creators and marketers feel mixed on its use
April 4, 2023
Member Exclusive
Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spend
April 4, 2023
Gaming & Esports
Fnatic’s Valorant success shows why winning competitions still matters in esports
April 4, 2023
Beyond Ads
BodyArmor works with Jennifer Lopez to boost brand awareness beyond fitness, sports fans
April 4, 2023
Gaming & Esports
How Twitch lost its grip on, and way with, the streaming community
April 3, 2023
Marketing on Platforms
TikTok discourse exposes need for U.S. federal privacy legislation
April 3, 2023
Marketing on Platforms
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
March 31, 2023
Strategizing for the Future
Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
March 31, 2023
The Creator Economy
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
March 31, 2023
Member Exclusive
Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)
March 31, 2023
Marketing on Platforms
Why DOOH is a big draw for startups and direct response marketers
March 31, 2023
Gaming & Esports
‘I hate advertising in games’: Q&A with Epic Games’ Tim Sweeney and Saxx Persson on the future of Fortnite, Unreal Engine
March 30, 2023
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