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The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
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Brands in Culture
Kodiak’s climbing strategy points to niche Olympic entry points for smaller brands
July 24, 2024
Life Beyond the Cookie
Google’s privacy shift on third-party cookies sparks concerns of Apple-like control
July 24, 2024
Brands in Culture
Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
July 23, 2024
Brands in Culture
GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses
July 23, 2024
Member Exclusive
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
July 23, 2024
Life Beyond the Cookie
Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome
July 23, 2024
Life Beyond the Cookie
After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome
July 22, 2024
Member Exclusive
Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers
July 22, 2024
Publishing in the Platform Era
The Guardian moves closer to being a reader-supported business as it launches new cooking app
July 22, 2024
Gaming & Esports
Manchester City uses Fortnite to expand its global audience
July 19, 2024
Gaming & Esports
How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024
July 19, 2024
Marketing on Platforms
How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
July 19, 2024
Life Beyond the Cookie
Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty
July 19, 2024
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