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Marketing
Digiday Programmatic Marketing Summit
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
May 25, 2023
Privacy
Five years in, the GDPR has had a double-edged impact on the ad market
May 25, 2023
The Programmatic Marketer
GroupM’s JiYoung Kim calls for programmatic innovation and cites creative as an area in need
May 24, 2023
Member Exclusive
Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era
May 24, 2023
Brands in Culture
Lenovo uses mixed reality digital OOH to appeal to creators as a must-have brand
May 24, 2023
Gaming & Esports
Evil Geniuses’ new partnership signals esports industry’s continued interest in crypto and betting sponsors
May 23, 2023
Strategizing for the Future
How the digital ad industry is creating standards for sustainability
May 23, 2023
Equality and Opportunity
Why Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year
May 23, 2023
Member Exclusive
Marketing Briefing: Marketers closely watching backlash to ‘woke’ advertising from Bud Light, Miller Lite and Adidas
May 23, 2023
Beyond Ads
DoorDash ups digital OOH marketing spend to boost recruitment
May 23, 2023
Beyond Ads
After Nike’s virtual sneaker drop, NFT cynicism is making way for intrigue among marketers
May 22, 2023
Marketing on Platforms
Marketers are going to have to wait for search advertising on TikTok
May 22, 2023
Beyond Ads
Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents
May 22, 2023
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