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Marketing
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Research Briefing: Ad buyers aren’t spending a large portion of their budgets on podcast ads
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Gaming & Esports
How PepsiCo’s partnership with EA highlights the brand’s expanding approach to gaming
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Gaming & Esports
How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel
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Beyond Ads
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Marketing on Platforms
As users, marketers undertake Threads’ pre-ad experimentation
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Brands in Culture
Claire’s evolves beyond its mall brand roots to ‘be a first mover’ and appeal to Gen Z, Gen Alpha
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Marketing on Platforms
As cannabis advertising goes mainstream, guidelines take shape
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Marketing on Platforms
Marketers remain frustrated by Twitter’s rate limits as Meta’s Threads tries to compete for users
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Brands in Culture
Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them
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Marketing on Platforms
‘All these text based apps are screaming for space’: Social media professionals grapple with Twitter competitors
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Generative AI
By adding human review of AI content, Shutterstock expands indemnity to enterprise clients
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The Programmatic Marketer
Ad tech’s 2023 vibe shift
July 6, 2023
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