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Marketing
Marketing on Platforms
X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance
September 4, 2023
Gaming & Esports
Why decoupling from FIFA could spark a brand partnership renaissance for EA FC
September 4, 2023
The Programmatic Marketer
Anatomy of an ad tech outrage
September 1, 2023
Marketing on Platforms
With TikTok’s new search ad toggle, agency execs see marketers accelerating organic search efforts
September 1, 2023
Gaming & Esports
Evil Geniuses CEO Nicole LaPointe Jameson is officially stepping down
August 31, 2023
Member Exclusive
Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads
August 31, 2023
Experimental Channels
Why virtual influencers have died off despite the AI boom that has a chokehold on the industry
August 31, 2023
Marketing on Platforms
How Amazon’s payout structure for influencers puts a spotlight on creators’ low pay
August 31, 2023
Gaming & Esports
Why Mastercard is advertising more with Riot Games even as other brands divest from esports
August 30, 2023
Member Exclusive
Marketing Briefing: Why the return to the office needs to focus on collaboration rather than mandated days
August 29, 2023
Beyond Ads
Why T-Mobile is taking a TikTok approach to its brand messaging, working with creators and exploring AI
August 29, 2023
The Programmatic Marketer
How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?
August 29, 2023
Marketing on Platforms
TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies
August 28, 2023
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