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Marketing
Strategizing for the Future
What Accenture Song’s behaviorial research tells us about brand loyalty and Web3 in 2023
December 15, 2022
Marketing
How Therabody connects with online holiday shoppers with its partnership with NBA star James Harden
December 15, 2022
Gaming & Esports
Three YouTube stars join forces to form their own talent management company
December 15, 2022
Brands in Culture
CMOs at Mastercard, NHL, Zola will focus on community building, virtual worlds, retention incentives and more in 2023
December 14, 2022
Navigating Economic Instability
‘Conservative, not dystopian’: IAB Europe economist Daniel Knapp’s ad spending outlook for 2023
December 14, 2022
Beyond Ads
Why broadcast and streaming TV are key to Modelo’s World Cup strategy
December 13, 2022
Strategizing for the Future
IAB’s David Cohen teases updates to trade group’s standard terms and conditions
December 13, 2022
Member Exclusive
Marketing Briefing: Inflation pushes marketers to value messaging and ongoing sales promotions as they court ‘savvy shoppers’
December 13, 2022
Member Exclusive
Digiday+ Research: Marketers plan to take more of their ad dollars to TikTok, Instagram for their holiday marketing
December 13, 2022
Marketing on Platforms
How Deloitte, PETA and The Sexton Single Malt capitalized on ‘The Walking Dead’ fandom for the series finale
December 12, 2022
Member Exclusive
Digiday+ Research: Brands brace for lower sales into 2023, but don’t plan to offer steeper discounts
December 12, 2022
Gaming & Esports
Why esports betting companies are leaning into original content to raise awareness about their services
December 12, 2022
Agency Culture
‘You have to do a different way of marketing’: How Digitas’ Danisha Lomax challenges the industry’s DE&I efforts
December 12, 2022
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