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‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Media
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Marketing
Brands in Culture
Why Snapchat is pitching its platform as an alternative to social media
February 14, 2024
Member Exclusive
Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
February 13, 2024
Gaming & Esports
With layoffs mounting, esports veterans are split on the future of the industry
February 13, 2024
Life Beyond the Cookie
Google’s wrangling of third-party cookies is getting lost in transition
February 12, 2024
Life Beyond the Cookie
Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci
February 12, 2024
Gaming & Esports
Why Disney’s $1.5 billion stake in Epic Games has implications far beyond gaming
February 12, 2024
Super Bowl
‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
February 11, 2024
Gaming & Esports
Earnings wrap-up: The gaming business is booming — but not necessarily for gaming companies
February 9, 2024
Super Bowl
For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 9, 2024
Super Bowl
‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
February 9, 2024
Super Bowl
TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast
February 8, 2024
Super Bowl
With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
February 8, 2024
Managing Through Crisis
‘Stability with transformation’: Insights into the turbulent landscape of 2024 advertising
February 8, 2024
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