This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the third issue, which focuses on the current state and future potential of video. To receive the full 80-page issue and subscribe to a year of Pulse, visit

After years as a technology journalist, at Engadget, The Verge and Bloomberg Media, Joshua Topolsky has seen a lot — and there’s a lot he doesn’t like. So now that he has a chance to start with a clean slate with his forthcoming site, The Outline, he’s betting that there’s another way to make money in publishing that doesn’t require joining the race for scale or doing Facebook’s bidding. He laid out his case for why there’s a financial future in fresh stories on politics, business, culture and the future, presented in innovative ways.

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