Insights from CTV leaders at Dentsu, Horizon Media and more
Jargon is a virus that has infected the media and marketing industries. From the thicket of techno-babble that dominates ad tech to the marketing gobbledygook spread all over everything, nonsense words have crawled into every corner of our conversations. But all of that lingo seems downright transparent compared to some of the millennial slang being thrown around by publishers and marketers these days in an effort to appeal to that demographic. Here, from the latest issue of Pulse magazine, is our attempt to decode some of it. Get your annual subscription here.
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