It’s lit: The definitive Digiday guide to millennial terms

Pulse3-inArticle

Jargon is a virus that has infected the media and marketing industries. From the thicket of techno-babble that dominates ad tech to the marketing gobbledygook spread all over everything, nonsense words have crawled into every corner of our conversations. But all of that lingo seems downright transparent compared to some of the millennial slang being thrown around by publishers and marketers these days in an effort to appeal to that demographic. Here, from the latest issue of Pulse magazine, is our attempt to decode some of it. Get your annual subscription here.

Click image to enlarge

pulse3-millennialglossary-v2

https://digiday.com/?p=200731

More in Marketing

Pitch deck: Here’s how Amazon has been selling its DSP so far this year

The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.

Amid sports marketing’s gold rush, some brands are targeting niche fan communities

As the ceiling on sport sponsorship investment rises, room for non-standard approaches is also growing for a variety of brands.

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer

While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention.