12 passes left to attend the Digiday Publishing Summit
#TalkLineBling: Butterball’s Twitter feed is obsessed with Drake’s hit
Perhaps all this time, Drake’s hit ‘Hotline Bling’ was just shrewd promotion for Butterball’s help line.
For the past 30 years, Butterball has opened a ‘Turkey Talk-Line,” staffed with 50 experts to help amateur chefs properly cook a Thanksgiving turkey. This year, the initiative has finally met its pop cultural zenith because of Drake’s telephone-centric hit.
A quick scroll through Butterball’s Twitter account shows quite the obsession with Drake, tweeting out edited lyrics and album art.
Here’s a sampling:
“I know when that Talk-Line blings, that can only mean one thing.” #TalkLineBling #HotlineBling pic.twitter.com/YoAqhntuRZ
— Butterball (@butterball) November 19, 2015
“You always call me on my landline, from the kitchen when you need my help.” #TalkLineBling #HotlineBling pic.twitter.com/kL2iyU5Axp — Butterball (@butterball) November 19, 2015
Butterball has even tweeted at Drake a few times:
So far, Drake has ignored them.
A Butterball representative told Digiday that it “couldn’t resist the idea of doing something with the trend of parodies” around Drake’s song. Ever since the music video was released last month, the Internet has been awash in parodies, memes, GIFs and a ‘Saturday Night Live’ skit spoofing Drake’s dorky dancing.
Butterball even wrote a song to the tune of ‘Hotline Bling’ called ‘Turkey Talk Line Bling.’ It doesn’t have a music video (yet) so here’s a sampling the lyrics:
You always call me on my, you always, you always,
You always call me on my landline,
From the kitchen when you need my help
Call me on my landline
From the kitchen when you need my helpI know when that talk line bling
That can only mean one thing
I know when that talk line bling
That can only mean one thingEven though you bought this turkey you
Don’t know how to cook this thing yourself, no.
Everybody’s hungry and you stepped out
Call the turkey talkline cause you stressed outCause ever since you bought this turkey you
Started thinking this was gonna be a chore
Turkey’s like a rock can it just cook more?
Shoulda started thawing this thing way before
Drake, you listening?
More in Marketing
Inside Heineken’s limited-edition NA beer campaign at the US Open
The limited-edition can will be sold at retail nationwide. It will also still be available throughout the grounds of the U.S. Open.
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
The Pringles and Pop-Tarts maker wants more effective creative — and more accountable agencies. How will fees end up being affected?
Why generative AI doesn’t fit into a standard in-housing playbook – yet
Generative AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies accelerate ahead with AI-driven tools and platforms, leading to a fragmented, hybrid future.