Fashion brands from Burberry to Rebecca Minkoff have dreamt up a new consumer-driven vision for the fashion show: The clothes they send down the runways will go on sale as consumers are seeing them for the first time, rather than at a six-month delay.
This see-now-buy-now model has been top of mind in the fashion industry since February, when Burberry made the call to switch it up. In the months since, much of the fashion world has slowly woken up to the idea that they should sell their clothes when consumers are interested in buying them. Revolutionary.
To read the rest of this story, please visit Glossy.
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.