Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Fashion brands from Burberry to Rebecca Minkoff have dreamt up a new consumer-driven vision for the fashion show: The clothes they send down the runways will go on sale as consumers are seeing them for the first time, rather than at a six-month delay.
This see-now-buy-now model has been top of mind in the fashion industry since February, when Burberry made the call to switch it up. In the months since, much of the fashion world has slowly woken up to the idea that they should sell their clothes when consumers are interested in buying them. Revolutionary.
To read the rest of this story, please visit Glossy.
More in Marketing
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.