Connect with execs from Axios, The New York Times, Paramount and more.
Fashion brands from Burberry to Rebecca Minkoff have dreamt up a new consumer-driven vision for the fashion show: The clothes they send down the runways will go on sale as consumers are seeing them for the first time, rather than at a six-month delay.
This see-now-buy-now model has been top of mind in the fashion industry since February, when Burberry made the call to switch it up. In the months since, much of the fashion world has slowly woken up to the idea that they should sell their clothes when consumers are interested in buying them. Revolutionary.
To read the rest of this story, please visit Glossy.
More in Marketing
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.
Dentsu strikes Meta deal to build plumbing for mass influencer activation
Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.