Last chance to save on Digiday Publishing Summit passes is February 9
Reese’s responds to “turd” shaped chocolate trees with #AllTreesAreBeautiful
Put an end to tree shaming, Reese’s says.
The Hershey’s-owned peanut butter candy maker is responding to social media outrage that started last month over the shape of its tree-shaped candies. People complained on Twitter, saying the treats resembled oddly shaped blobs, or in some instances, “turds.”
I don’t care if this looks like a turd, it still tastes like heaven!! @ReesesPBCups #ChristmasTurd #ItsStillReeses pic.twitter.com/K9F78z2Uxw
— Ericah (@ericahlee) December 1, 2015
Ok sure, it’s a “tree” @ReesesPBCups #StillEating #ItsStillReeses pic.twitter.com/QIBU424IDs — Kinbrielle (@ATweeterIsMe) November 22, 2015
@ReesesPBCups THIS AINT NO TREE!!!! pic.twitter.com/ZcBHpphhPx
— Ricky Olivares (@gaybiden) November 22, 2015
Reese’s responded with the #AllTreesAreBeautiful hashtag defending the trees, which to our ears sounds a little too much like #AllLivesMatter, which is slightly problematic for its own set of reasons. Still, in all likelihood, the weird shape of the candies has little impact on their taste. Hershey’s didn’t immediately respond for comment.
On Twitter, Reese’s tweeted this jokey pictures:
They look just like their father. #AllTreesAreBeautiful pic.twitter.com/eVMm4cF75p
— REESE’S (@ReesesPBCups) December 12, 2015
REESE’S Trees break the mold. #AllTreesAreBeautiful #NationalCookieDay pic.twitter.com/p7tqL4xnoK
— REESE’S (@ReesesPBCups) December 4, 2015
If you can dream it, you can eat it.” – @StephenAtHome. We Agree. #AllTreesAreBeautiful pic.twitter.com/gteaun9eQf
— REESE’S (@ReesesPBCups) December 11, 2015
Reese’s appears to have won back skeptical snackers, with someone tweeting that the brand is “killing it.”
Update: “We recognize that all of our trees are not exactly alike, just like real Christmas trees,” a spokesman for Hershey’s told Digiday. “We also know the people love Reese’s and we were excited for the chance to interact with our consumers.”
More in Marketing
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.
Programmatic is drawing more brands to this year’s Winter Olympics
Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.