Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
For the first time in a decade, Facebook has changed its logo.
Unlike Spotify’s change that ignited an Internet firestorm, Facebook’s tweaks are subtler and maintain its signature blue color.
In the new version, the double story a is now single-story, the o’s are thinner and the stem of the b is rounded. The iconic “f” remains lowercased.
This GIF, via Brand New, shows the slight changes made:
Facebook’s Creative Director Josh Higgins described the logo to the design blog Brand New as “more friendly and approachable.” As the social network increasingly shift its focus to mobile, the clear lettering in the new logo makes is appear snappier and crisper on mobile screens.
Facebook worked with Eric Olson, the designer of the original logo, to freshen up the typeface Klavika instead of rolling out a full revamp.
Stewart Devlin, the chief creative officer at Red Peak Branding told Digiday that it looks “unbalanced,” but doesn’t think it will stop people from using Facebook. “The old logo wasn’t an amazing piece of typography but it did have attitude,” Devlin said in an email.
The new logo will appear when Facebook is spelled out (i.e. on the login screen) and the favicon will remain the same.
More in Marketing
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.
Pitch deck: How Amazon is emerging as the proof layer for TV spend
Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.
Here are the 2025 brand winners and losers of tariffs
Tariffs completely upended the retail industry in 2025 — and no company was left unscathed.