Join us Sept. 14-16 in Miami to connect with top publishing leaders
For the first time in a decade, Facebook has changed its logo.
Unlike Spotify’s change that ignited an Internet firestorm, Facebook’s tweaks are subtler and maintain its signature blue color.
In the new version, the double story a is now single-story, the o’s are thinner and the stem of the b is rounded. The iconic “f” remains lowercased.
This GIF, via Brand New, shows the slight changes made:
Facebook’s Creative Director Josh Higgins described the logo to the design blog Brand New as “more friendly and approachable.” As the social network increasingly shift its focus to mobile, the clear lettering in the new logo makes is appear snappier and crisper on mobile screens.
Facebook worked with Eric Olson, the designer of the original logo, to freshen up the typeface Klavika instead of rolling out a full revamp.
Stewart Devlin, the chief creative officer at Red Peak Branding told Digiday that it looks “unbalanced,” but doesn’t think it will stop people from using Facebook. “The old logo wasn’t an amazing piece of typography but it did have attitude,” Devlin said in an email.
The new logo will appear when Facebook is spelled out (i.e. on the login screen) and the favicon will remain the same.
More in Marketing
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
The company’s new EU privacy policy goes live “later this month”.
ANA updates efforts to standardize retail media network measurement
The ANA is hammering out guidelines around standardization of retail media measurement, on behalf of its member base of marketers
How DTC startups are using AI to scale more efficiently
Brand marketers are recreating the DTC playbook for the current agentic AI landscape.