Join us at the Digiday Publishing Summit from March 24-26 in Vail
For the first time in a decade, Facebook has changed its logo.
Unlike Spotify’s change that ignited an Internet firestorm, Facebook’s tweaks are subtler and maintain its signature blue color.
In the new version, the double story a is now single-story, the o’s are thinner and the stem of the b is rounded. The iconic “f” remains lowercased.
This GIF, via Brand New, shows the slight changes made:
Facebook’s Creative Director Josh Higgins described the logo to the design blog Brand New as “more friendly and approachable.” As the social network increasingly shift its focus to mobile, the clear lettering in the new logo makes is appear snappier and crisper on mobile screens.
Facebook worked with Eric Olson, the designer of the original logo, to freshen up the typeface Klavika instead of rolling out a full revamp.
Stewart Devlin, the chief creative officer at Red Peak Branding told Digiday that it looks “unbalanced,” but doesn’t think it will stop people from using Facebook. “The old logo wasn’t an amazing piece of typography but it did have attitude,” Devlin said in an email.
The new logo will appear when Facebook is spelled out (i.e. on the login screen) and the favicon will remain the same.
More in Marketing
Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
As brands like Progresso Soup and Harmless Harvest look to get in front of more shoppers, they’re setting their sights on influencers from a more senior cohort.
Whalar Group bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof
Creator company Whalar Group opened a new co-working and production space in Los Angeles dedicated to creators.
Marketers rethink cheap programmatic as ad waste mounts
Why some marketers are finally asking the right questions about programmatic advertising.