7 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Game of Tweets: Brands get in on ‘Game of Thrones’ premiere

Sunday nights just got a whole lot sexier and more violent. That’s right, “Game of Thrones” is finally back in its fourth season, picking up where it bloodily left off at the end of season three.

Brands naturally could not resist the excitement surrounding the GoT premier and took to Twitter last night to get in on the “Game of Tweets,” throwing out puns, GoT references and of course engaging in some brand-on-brand GOT action.

Check out these brands’ “Game of Thrones” tweets:

Burger King

The “Game of Thrones” map remake has been done before, but not too bad Burger King.

Kohl’s


Trying to kill two RTM-birds with one stone, Kohl’s gots GOT and American Country Music Awards — which was also on last night — into one corny tweet.

Denny’s


Denny’s for a Lannister wedding? Doubt it.

Snapple

Standard GOT brand tweet. Next…

House of Cards

Francis Underwood will not be overshadowed by swords and dragons. Bonus points for #FU hashtag. Just some friendly TV competition.

Clorox

This doesn’t really make sense, Clorox. This is may be how you “play the game,” but it’s now how you win.

Sonic


The Game of Tweets has to go to Sonic. The fast-food brand went to town with its GOT tweeting last night, throwing out puns and shout-outs at other brands.

More in Marketing

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending

The platform has shared a plethora of incentives, to motivate sellers to spend more money.

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy

Marketing services companies are rushing to answer clients’ zero-click queries. The jury’s out on whether clients will pay for those answers, however.

Influencer partnerships expand, though unevenly across the creator economy 

The result is a creator economy caught between maturity and hesitation — growing up fast but not all at once.