LAST CHANCE:

Seven passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

Coke is the first brand to get a custom Twitter emoji

Coke is it. And by “it” we mean the first company to have its own custom emoji — a pair of glass bottles adorned with its signature red label. The emojis appear when people tweet the hashtag #ShareACoke.

Although the customizable the Share a Coke campaign has been recently hijacked elsewhere, people have largely behaved themselves and are using it sincerely. In an attempt to draw attention to the new emoji, Coca-Cola is using Vine stars like Ethan Dolan, his brother Grayson and Hayes Grier to have their followers tweet the hashtag with the prospect of getting a follow or a direct Message in return.

What a world!

Here’s an example: 

In an interview with TechCrunch, which first broke the news, Twitter’s senior director of brand strategy Ross Hoffman said the social network used Coca-Cola to test out the emoji because it was a “perfect opportunity to work with a nimble and smart marketer to make this happen.”

With emojis growing in popularity, it’s smart for Twitter to capitalize on the trend and charge brands big money to create a “hashflag” campaign for the public to use. Coca-Cola is the first company to try this out and we hear that more brands will have their own emojis soon. Cheers?

More in Marketing

On Amazon, the ‘Made in USA’ boom fizzles as price wins out

New data from Momentum Commerce, a retail consultancy, shows that searches for “Made in America” products have collapsed since the spring.

fashion commerce

In earnings reports, fashion brands clock fallout from tariffs and tease holiday plans

The fashion industry — like much of retail — remains on somewhat shaky ground when it comes to predicting demand and sales.

Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling 

Observers consider this a costly win for regulators, with advertisers and publishers continuing to suffer the status quo.