Celebrity chef Bobby Flay is an excitable fellow, and all the more so when he’s on your payroll.
The chef took to Twitter today to unleash a torrent of tweets to his nearly 1 million followers on behalf of Fage Fruyo, the Greek yogurt Flay has previously shilled for. Over the course of 15 minutes, Flay promoted Fage in a variety of ways. We’re hoping this was some kind of automated Twitter client fail. If not, time for Team Bobby Flay to reconsider his social media strategy, particularly since these annoying tweets require any Federal Trade Commission-mandated disclosure if they are, in fact, part of Flay’s marketing deals.
Here’s the anatomy of Flay’s Twitter’s crackup:
Fage is perfect for busy people, like celebrity chefs employing a social media team to take care of his too-many-to-count product endorsements.
Some people start their days with coffee. Those people are wrong.
Just put the yogurt on your default shopping list.
Even the minions know the secret powers of Fage.
Fage Fruyo love is a family affair and possibly a performance-enhancing substance.
This is a yogurt for innovators. Tell Silicon Valley!
If you force him to choose, Bobby’s a vanilla guy, although just about any other flavor will do.
Needless to say, not all were impressed.
More in Marketing
Beverage brands update Dry January marketing based on changing consumer habits
Today, people generally seek balance when pursuing their personalized wellness goals in a new year.
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
The comeback story X wants told, and the ad business it actually has.
Mythbuster: What AI is not about to do in advertising
As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line around what LLMs can do — and what they will not be trusted to touch.