Arby’s, taking a ‘leap,’ is offering a meatless menu on Leap Day

Arby’s and Leap Day go together like … roast beef and melted cheese? Not this year!

The fast food chain, which is known for its meat-heavy menu, is going to “take a leap” and offer a vegetarian menu for the first time on Monday. Arby’s isn’t offering a different menu, like a cheddar cheese-soaked tofurky sandwich, rather its selling regular sandwiches without any meat.

So, what’s on it? Ordering a “Beef ‘n Cheddar Classic Sandwich” will get you just cheese sauce on a presumably soggy roll and the “Crispy Fish Flatbread” is cringe-inducing flatbread slopped with shredded lettuce and tartar sauce.

It’s not totally a gimmick. Arby’s is, after all, selling fulfilling items like its “Loaded Italian Sandwich,” which includes cheese, banana peppers, lettuce, tomato and onion, just without the meats. There’s also a crispy chicken salad without the crispy chicken.

Curly fries, jalapeño poppers and milkshakes also remain a year-round vegetarian option, too. Prices remain the same, despite the less-meaty ingredients.

“At Arby’s, we’re proud of our meats, but we also understand that meat isn’t for everyone,” Arby’s said in a release. “So we’ve decided to give vegetarians a reason to visit Arby’s on Leap Day by offering a one-day menu designed specifically for them.”

Arby’s also joked that it would bring the menu back every year on Feb. 29.

https://digiday.com/?p=163935

More in Marketing

How marketers, creators vet influencer agencies as the creator economy continues to expand

When everyone, even traditional agencies, are after those brand dollars, what separates the best when it comes to influencer agencies from the rest?

Google’s Chrome retreat puts momentum for cookie alternatives in doubt

Now that the cookie’s staying for good, enthusiasm for alternatives is “muted,” despite agency advice.

A look inside Possible’s content this year

While Possible has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its advisory council.