Brands always talk about being real time, but usually it’s just talk.
Some big brands, however, actually put their money where their mouth is and acted swiftly in response to last night’s Super Bowl blackout. With millions of people watching the big game and taking to social media to talk about it, it seems like it should be a no brainer to chime in and make light of the momentary blackout during one of the most watched television events.
Here are six examples of brands who were able to be agile and fast in responding to the Super Bowl blackout.
Tide
We can’t get your #blackout, but we can get your stains out. #SuperBowl#TidePowertwitter.com/tide/status/29…
— Tide (@tide) February 4, 2013
Volkswagen
Lost power during the Big Game… Don’t worry, #GetHappy: vwoa.us/VDSvjj
— Volkswagen USA (@VW) February 4, 2013
Jim Beam
FYI – This #superbowl blackout is sponsored by #JimBeam Black. twitter.com/jimbeamofficia…
— Jim Beam (@jimbeamofficial) February 4, 2013
Oreo
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
Nike Football
Jacoby Jones: Lights Out Speed. twitter.com/usnikefootball…
— Nike Football (@usnikefootball) February 4, 2013
Audi
Sending some LEDs to the @mbusa Superdome right now…
— Audi (@Audi) February 4, 2013
Image via Shutterstock
More in Marketing
How GameStop went from struggling retailer to eBay bidder
It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.
OpenAI makes it easier to run shopping ads in ChatGPT
OpenAI automates product ads for e-commerce brands, tapping existing catalogue infrastructure.
Marketers strain to juggle media budgets, AI and high expectations from CEOs
A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives.