5 Bad Brand VMA Tweets

Whether it’s a cultural or sporting event, like the Super Bowl, or a natural disaster, like Hurricane Sandy, brands seem to be forever angling for ways to insert themselves into trending online conversations – for better or worse.

This time it might not be for better. MTV’s Video Music Awards were held last night and, predictably, brands just couldn’t resist chiming in. Here are five of the more-awkward social attempts. Are there any others we missed?:

Taco Bell


Yes. For Subway.

Red Bull

This is a surprisingly forced tweet from a brand that constantly receives deserved praise for being so innovative.

Red Cross Oklahoma

This is a fairly clumsy attempt at glomming on to the N’SYNC chatter. But at least it’s for a good cause.

Coca-Cola

Just, don’t.

Domino’s

This joke was old 10 years ago. Hopefully your pizzas arrive more quickly than your zingers.

Image via Shutterstock

https://digiday.com/?p=48011

More in Marketing

Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech

Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.

Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media

Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.