5 Bad Brand VMA Tweets

Whether it’s a cultural or sporting event, like the Super Bowl, or a natural disaster, like Hurricane Sandy, brands seem to be forever angling for ways to insert themselves into trending online conversations – for better or worse.

This time it might not be for better. MTV’s Video Music Awards were held last night and, predictably, brands just couldn’t resist chiming in. Here are five of the more-awkward social attempts. Are there any others we missed?:

Taco Bell


Yes. For Subway.

Red Bull

This is a surprisingly forced tweet from a brand that constantly receives deserved praise for being so innovative.

Red Cross Oklahoma

This is a fairly clumsy attempt at glomming on to the N’SYNC chatter. But at least it’s for a good cause.

Coca-Cola

Just, don’t.

Domino’s

This joke was old 10 years ago. Hopefully your pizzas arrive more quickly than your zingers.

Image via Shutterstock

https://digiday.com/?p=48011

More in Marketing

Pitch deck: Here’s how Amazon has been selling its DSP so far this year

The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.

Amid sports marketing’s gold rush, some brands are targeting niche fan communities

As the ceiling on sport sponsorship investment rises, room for non-standard approaches is also growing for a variety of brands.

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer

While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention.